It’s a good time to be a Chelsea Fan with the Club unbeaten in the League and now the West London outfit is making news off the pitch as well. Chelsea Dropped their slick new third kit that comes with a new state of the art technology. Nike for the first time is bringing it’s near field communication (NFC) Technology to the beautiful game and through the NikeConnect Mobile app fans can pair their phone to their Jersey to get exclusive content. Nike have already rolled out this technology with last Season’s NBA Jerseys and Chelsea’s third kit Jersey is going to be their first NikeConnect Football Jersey.
Style meets technology. Introducing our 2018/19 @nikefootball third kit, featuring NikeConnect!⚡️
Shop now: https://t.co/kqmJ28W1Z5
*NikeConnect available in selected countries only. pic.twitter.com/3roSSupg7m
— Chelsea FC (@ChelseaFC) September 5, 2018
The print on the shirt’s center has an aerial depiction of Stamford Bridge and its coinciding area, this according to Chelsea’s Website ensures a link to home even when the team is playing away. The shirt is matched with teal blue shorts and orange socks. The new third kit will be worn during the Club’s European away games this Season and the kit is set to make it’s debut on the 20th of September when Chelsea face Greek Club PAOK away from home.
Chelsea commercial director, Chris Townsend commented about the new technology ‘We are delighted to be working alongside Nike to bring our supporters a real innovation with the introduction of NikeConnect technology in our third kit.
‘This is a world first for football and highlights the strength of the relationship between Nike and the club. We hope our fans will enjoy tapping in to unlock exclusive Nike and Chelsea experiences and prizes as we make our way through the 2018/19 campaign.’
The Jersey has been available since the 5th of September with the NkeConnect feature limited only to Adult sized Jerseys in Selected Countries. The Jersey is only available in the UK, USA, France, Germany, Italy, Netherlands and Spain.