Ways in which Cristiano Ronaldo is helping Juventus generate revenue off the pitch

Cristiano Ronaldo Juventus

Cristiano Ronaldo is probably the most marketable commodity in World Football at the moment and Juventus are reaping in the benefits.

Juventus were questioned by a few when they signed Cristiano Ronaldo from Real Madrid for a 100 Million euros and would go on to pay an additional 130 Million euros in wages across 4 years. Skeptics suggested that investing such large sums of money on a 33-year-old was not an economically feasible idea.

We are five months into the Season and it’s safe to say that all the skeptics have been proven wrong and Ronaldo has reinstated his position as a revenue gold mine. So here’s how Ronaldo has helped Juventus climb up the Financial ladder.

1. Jersey Sales

Picture Credits: Nairobi News

It’s no surprise, but Ronaldo jerseys sell like hotcakes. According to the Guardian Juventus sold 520,000 Ronaldo jersey replicas, which helped them recuperate 55 Million euros before Ronaldo even kicked a ball. Another report from Tuttosport reported that by July 2018 the Club had sold out its entire inventory of Ronaldo home and away jerseys. Adidas predicted revenue of 75 Million to flow into the Club by the end of the Season

The more recent numbers with respect to the shirt sale revenue haven’t been released but judging from these numbers Ronaldo is going to bring consistent Revenue to Juventus.

2. Juventus stock has risen considerably since his arrival

Picture credits: Troll Football

Juve was among the biggest Clubs in Italy and the World even before Cristiano Ronaldo arrived in Turin. But ever since his arrival, Juventus has seen its share value increase by approximately 120 Percent. Ronaldo is a commodity that has put them on the World map and has increased the faith of the investors and the fans considerably. Most markets rate Juventus’ value as a Club to be in and around the €1.5 Billion region.

3. Ronaldo’s uncanny ability as a crowd puller

Picture Credits: Juventus.com

Economically Ronaldo’s move cost Juventus a lot of Money, a lot more than they are used to spending anyway. To cope with the increased financial pressures the Club’s administration decided to increase the price of tickets and Season tickets by approximately 25-30%. Though the move was a bold one, the crowd continued to come in large numbers. Ronaldo has been attracting crowds irrespective of the situation whether it was during his first friendly when the anticipation to see him play jammed an entire freeway or a tax evasion scam that could potentially destroy his reputation, the crowd always comes in. 

Luka Modric wins Ballon d’Or 2018 in Paris

Luka Modric wins Ballon d’Or 2018 in Paris

Winner of the Champions League and the finalist of the Russia World Cup, the Croatian midfielder Luka Modric wins his first Ballon d’Or France Football. He finished ahead of Cristiano Ronaldo and Antoine Griezmann. 

After ten years of reign shared between Lionel Messi and Cristiano Ronaldo (5 trophies each), the 2018 edition of the Ballon d’Or marked an end with the coronation of Luka Modric. Under the light, the elegant master of Real Madrid got the prize who looks like an ‘old-fashioned’ player, with his frail pace and gestures combining grace and efficiency. 

The first player in his country, Croatia, to win this distinction, Luka Modric has done better than Davor Suker. Suker, the only Croatian who has already been on the podium of the Ballon d’Or with his 2nd place in 1998, the former Real Madrid striker won the Champions League that year and played a major role in the third place of the Croatia at the World Cup, during which he finished top scorer (6 goals) and third place of the event.

Also Read: Modric – Golden Ball Winner | FIFA World Cup

He also won the Champions League that year with Real Madrid, but Luka Modric has raised the flag on the checkered flag at the World Cup, opening the doors of the final, lost against France (2-4). Author of a sparkling performance – punctuated by a sublime goal – during the correction imposed on Argentina in the group stage (3-0), the 33-year-old then showed his notch in knockout matches.

Also Read: UEFA Men’s Player Of The Season: Luka Modric

While missing a penalty in overtime against Denmark, Luka Modric met his responsibilities by turning his shot on goal against the Vikings, then against Russia, the host country in quarters. Elected player of the competition, Luka Modric took advantage of the premature eliminations of Ronaldo’s Portugal and Messi’s Argentina to receive the most prestigious individual competitions.

Seventeenth in 2016 (tied with Kroos and Payet), fifth in 2017, Luka Modric was ahead of the five-times winner Cristiano Ronaldo and Antoine Griezmann, world champion and winner of the Europa League. In his acceptance speech,

Modric said: “It’s a unique feeling. I am happy, proud and honored. I have sensational emotions at the moment that are really hard to describe in words. First of all, I would like to thank my team-mates and coaches at Real Madrid and all the people who work for Real Madrid, all my coaches at team-mates with the national team, all those who voted for me and of course, my family, my wife, and kids. They are fulfilling me as a person and helping me in all aspects to be successful as a professional. As a kid, we all have dreams. My dream was to play for a big club, to win important trophies. I dreamed about it, but the Ballon d’Or was more than a childhood dream for me and it’s a real honor and a privilege to hold this trophy tonight.”


Women’s Ballon d’Or

Ada Hegerberg of Lyon and Norway became the first ever winner of the female Ballon d’Or. Hegerberg joined Lyon in 2014 and since then she has helped the club complete three domestic doubles and win the Women’s Champions League in each of the last three seasons.

The striker has scored 157 goals in 125 appearances for Lyon and 38 goals for Norway in 66 games. In 2016 Hegerberg was voted as Europe’s best female player. There was a collective intake of breath from the crowd when French DJ Martin Solveig asked Ada Hegerberg if she would twerk just moments after she received the award. The question was beyond inappropriate, it was an absolute disgrace.


Kopa Trophy

Kylian Mbappe has won the inaugural Kopa Trophy, a new award given to the world’s best male footballer aged under 21. The Paris Saint-Germain striker was one of the stars in France’s triumphant World Cup campaign as Didier Deschamps’ squad emerged victorious at the Russia 2018 tournament.

Also Read: Kylian Mbappe – Young Player Of The Tournament | FIFA World Cup

With 32 goals in 56 games in all competitions for club and country in 2018, Mbappe beat fellow nominees including Liverpool full-back Trent Alexander-Arnold and Borussia Dortmund’s United States international Christian Pulisic.

“I am very happy to receive this award, This rewards a great year, which I realized thanks to all my team-mates at PSG and with the national team. I will never forget the adventure of the World Cup. It’s a good time to thank them. And it’s an extra motivation to keep working.”

Mbappe said at Monday’s ceremony.

“My next goal? It is to win everything. It will be with hard work and help from my team-mates.”